Brand Developer based in Irvine. Currently crafting narratives at SigmaKid LLC.

Intro

Experienced brand developer Ziang ‘Jack’ Xiang, with a proven track record of crafting bespoke brand strategies for niche markets, igniting sales growth from the ground up. A natural and enthusiastic learner, I thrive on new challenges and seek to continually refine my skills. A collaborative team player with an eye for detail, I am dedicated to creating impactful brand experiences that resonate with audiences.

我是Jack Xiang，作为一名品牌开发者，我擅长为垂直细分产品量身定制品牌战略，从零开始点燃销售增长。挑战自己，寻求共赢，不断完善并及时更新自己的技能。作为一个注重细节的团队合作者，我致力于创造与消费者产生联结且有影响力的品牌体验。

2016

Project 01

  • Co-founded Simba&Moji, a dog product brand with a strong focus on branding and marketing

  • Expanded product reach to 300+ retail stores across China.

  • Generated $700K in revenue within 2 years

  • Among China’s early pet lifestyle brands with social media presence

2018

Project 02

  • Branding Advisor for the wine brand “鳌”

  • Led full-stack brand development: product, packaging, supply chain, and marketing

  • Captured 39% market share in the ume wine (青梅酒) category in China

  • Generated $500K+ in annual sales with a strong China market focus

2021

Project 03

  • Growth Advisor for Baby stroller brand

  • Grew Instagram following from 0 to 10,000+ within 12 months

  • Reduced product return rate to below 5% through content optimization and UGC

  • Advised on rebranding, packaging design, and DTC visual strategy

2022

Project 04

  • Built a 7-figure toddler toy brand as a solo founder

  • Led full-stack brand building: product, design, supply chain, marketing

  • Achieved 30x revenue growth in 3 years

  • Over $1M annual sales with U.S. market focus

  • Brand Development

  • Product Research

  • Market Research

  • Social Media Marketing

  • E-Commerce Management

  • CRM Management

  • Project Management

  • Micro Influencer Management

  • Buyer Retention Growth

Skills

About

All works/logos on this site are the property of my clients and are featured here with their express permission.